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How to Build a Winning Exhibition Stand - Top Tips from Harlequin Print



How to Build a Winning Exhibition Stand - Top Tips from Harlequin Print

08 Oct 2018

Whilst the UK business community is heavily focused on the possibilities the digital world can provide, nothing quite matches the effectiveness of physical networking. This is why exhibitions continue to be at the forefront of a company's marketing plan; wanting to celebrate their brand face-to-face with potential customers and clients. 

Here at Harlequin, we have been lucky enough to work with some of the biggest brands in the UK, offering our exhibition stand services to companies of various industries and sectors. As a service we are heavily-utilised for, it's safe to say we know the difference between a good stand and a great one. So, if you are preparing your stand and sales collateral for an upcoming event, make use of our top tips.   

What is the aim of the exhibition?

Although the overall mission will be to spread awareness of your brand, you need to put some thought into what the stand needs to achieve to give you a strong return on investment. With exhibitions often being costly affairs, it may be worth mapping out your priorities ahead of the event.

For instance, should your stand feature details of a show-only offer? Is there a particular product or service that needs to take the front seat? Asking yourself such questions will inform the stand-building process, dictating what messages need to be communicated to exhibitors. 

Quality over quantity 

The modern world of design has drilled the idiom 'less in more' into our brains, and rightly so! The last thing you need is a messy, cluttered stand, needing to provide a clean message to passersby. 


This is why the quality of your printed goods such as business cards, roller banners and leaflets need to be of a high standard, ensuring your company is remembered for the right reasons. 


While you may have a clear target for the show, it's important to remember that everyone is there for different reasons. But, it is also worth considering that they all have the potential to become customers one day; they just need to know about you. This is where giveaways can help. Here at Harlequin, we can create a variety of branded giveaways that can make for brilliant conversation starters at exhibitions. These include:


  • Stationary 
  • USB sticks 
  • Water bottles
  • Keyrings 
  • Food and drinks 
  • and much more 

How can Harlequin help?

As mentioned, we provide a range of sign, display and exhibition stand solutions, proud to help businesses of all shapes and sizes promote the great things they are doing. Some of our most popular services for exhibitions include:


  • Sign & Display
  • Internal & External
  • Illuminated & Non-Illuminated
  • Fascia & Pavement Signs
  • Illuminated Menu & Display Boards
  • Pop-Up Displays & Shell Schemes
  • Exhibition Systems
  • Wall, Window & Floor Graphics
  • Vehicle, Walls & Building Wraps
  • Vinyl Graphics
  • Shelf Ready Packaging
  • Leaflet & Menu Dispensers
  • POS Promotional Products
  • Shelf Branding, Headers, Cards & Strips
  • Signage – Illuminated & Non-Illuminated
  • Banners & Posters
  • Mounted, Laminated & Encapsulated 

For more details on how we can help you maximise your time at your upcoming event, contact us today.











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