26 May 2016
Over the past few years we have seen a lot of examples of Quick Response (QR) codes being used well and not so well in marketing. From billboards, magazines and newspapers to business cards and even cupcakes (I know!!), QR codes continue to provide a way for businesses to connect and engage with customers.
QR codes are a two dimensional scanning barcode system that was first introduced by Denso Wave in 1994. Initially created to track Toyota vehicles during the manufacturing process, the QR codes have evolved in recent years into a new marketing technique thanks to in large part the growth of smartphones. Apple and Android devices in particular are able to scan a QR barcode to provide the user with information relating to the code or the message associated with it.